Landing page
A landing page is any web page that a visitor can arrive at or “land” on. It should be designed, written and developed with one business goal in mind. A landing page is a standalone web page, disconnected from a website’s navigation, created for the sole purpose of convincing a visitor to act (to sign up, buy, download, etc.). A landing page provides basic information about the product or service, usually consists of one page and a call to action. Thus, the visitors receive exactly the information they need and nothing superfluous. It is considered the place where “the deal is closed” which basically means that visitors decide on the landing page whether they are going to use the service of the web page or not.
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Features of a landing page
- This is a one-page website that contains compressed information about the product or service and encourages the visitor to act. For example, buy a product or order a service.
- It may not be associated with your main site and exist completely autonomous.
- Serves to attract new customers, increasing the profitability of your business.
- Landing page is created much faster and cheaper than other types of websites.
- With all the above advantages, a landing page is practically not suitable for search engine promotion, especially in a competitive topic. Therefore, if you are thinking about promoting the site for search queries, you should order a multi-page website of a different type.
A landing page is suitable for:
- For startups who want to enter a market as quickly as possible, promoting a particular product or service and are ready to spend money on targeted advertising.
- For companies that are constantly expanding the range of products and services. It is possible to create a landing page for each new product to increase its demand.
- For experiments, for example, if you do not yet ready to associate your main brand with a new direction of activity.
- For those who actively advertise their products on the Internet. Developing a landing page for a specific advertising campaign is often more profitable than collecting all visitors to one website.
A landing page consists of:
An unique design that helps visitors become customers. Our designers will analyze your competitors, study the target audience, take into account all of your requirements and create an optimal design for your landing page.Feedback form - allows the web page visitor to take an action, for example, to sign up, buy, download or make an order from the web page.Online chat - this function allows visitor promptly to ask a question and get professional advice about your product or service.Interactive slider - very convenient and practical tool for providing graphical information about products and services. Beautifully designed slider attracts the visitors and increases the likelihood of turning a visitor into a client.Shares - this function allows you to inform your visitors about promotional offers, and a countdown timer will motivate people to purchase your goods or services.Map - an interactive, scalable Google map that allows visitors to find your office easily.Visitor statistics - connected to your webpage “visitors counter” allows you to get detailed statistics not only about visits of your landing page, but also about the actions that visitors make. -
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