Digital Catalog
A digital catalog provides examples of products offered by a business in a digital format. Digital catalogs are often provided through a combination of images, such as pictures of a product, along with text that offers descriptions and additional information. A digital catalog is typically used by a business to provide information about available products and services to customers. By its structure, digital catalog reminds online store. The main difference between a digital catalog and an online store is that on a catalog website visitors do not have the opportunity to purchase the product or service online, as there is no buyer's basket and payment modules.
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Digital catalog website features
- The most important feature is the availability of an online catalog of products and services, in which all the company's products are represented. Products can be grouped into categories. Catalogs can have a complex structure, consisting of an unlimited number of categories and subcategories.
- Since the digital catalog website does not provide for the possibility of buying online, a product or service can be placed without specifying the cost.
- The interaction of the website owner with the visitor usually happens through the feedback form: the client visits the website, selects the product, sends his coordinates via the feedback form, and the website administrator has the opportunity to contact him and clarify all the details of the purchase.
- A digital catalog website can contain not only information about a product or service, but also any other, for example - about the company, contacts, newsline, etc.
- A digital catalog website is developed easier and faster than an online store. Therefore, the developing costs of a catalog website are much lower.
Digital catalog is suitable:
- For manufacturers who do not sell their products themselves, but want to inform potential customers about the assortment. In this case, in addition to the product catalog, contact details of dealers are placed on the website, where visitors can purchase products placed on the website.
- For shop owners who want to attract new customers through the advertising their products on the Internet.
- For companies who sell products or services, but are not yet ready for online trading. A digital catalog website is designed in such a way that it can be easily extended to a full-fledged online store.
Digital catalog website functional modules
Catalog of products - allows to create a catalog with an unlimited number of categories and subcategories of products, contains complete information about products or services, including descriptions, characteristics and images.Tabs on the product page - allows to create a set of tabs for each product with descriptions, characteristics, photos, videos, reviews and any other.Labels on products - allows to attach various labels to the products: top sales, the newest, offer and any others.Sorting products - allows the website visitor to sort products in the catalog by several parameters: by price, by name, by popularity, etc.Filter products - allows the website visitor to filter products in the catalog according to specified characteristics.Products slider - allows to organize a beautiful presentation of products on the website in the form of a slider. Can be used as a marketing tool in order to sell out stale goods or vice versa to acquaint customers with new products.Ask a question about the product - allows the visitor of the website to quickly ask a question about the product and get an answer to it.Feedback form for the order - allows the customer to place the order of products or services by filling out the feedback form.In addition to the above functional modules, any other functions can also be implemented (such as news feed, interactive map, feedback, comments etc.). -
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